ROCK SHOX Product Key Art

This project showcases our work helping Cinco Design to developing a visual language and product presentation template for ROCK SHOX suspension forks and shocks. Project Scope: The scope of this project was specifically developing a render style which could be applied to the full line in both CG renders and photography. We used HDR Light Studio to design a studio lighting setup that could be used in 3D and then applied to the live studio to capture the style. All the models were adapted from CAD supplied.

This project showcases our work helping Cinco Design to developing a visual language and product presentation template for ROCK SHOX suspension forks and shocks.

Project Scope:

The scope of this project was specifically developing a render style which could be applied to the full line in both CG renders and photography. We used HDR Light Studio to design a studio lighting setup that could be used in 3D and then applied to the live studio to capture the style. All the models were adapted from CAD supplied.

Credits

Agency: Cinco Design
Client: ROCK SHOX

Lead Artist: Brendan McCaffrey

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